Concepedia

Colin McLeod

CM

Statistics

Publications

7

Citations

1.4K

H-Index

7

Active since

1996

Affiliations

Monash University(Current)

The University of Melbourne

Colin McLeod is an author at Monash University specializing in business, marketing, and marketing management.

Publications per year

1996–2013

7

Publications

7

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J. Bell, Colin McLeod et al. · Journal of Retailing · 2007 · 909 citations

Business, Finance, Marketing +12

Environmentally conscious consumption: The role of retailers and peers as external influences

Yelena Tsarenko, Carla Ferraro, Sean Sands et al. · Journal of Retailing and Consumer Services · 2013 · 117 citations

Business, Marketing, Sustainability Management +14

The role of employee commitment and trust in service relationships

Roderick D. Iverson, Colin McLeod, Peter Erwin · Marketing Intelligence & Planning · 1996 · 95 citations

Business, Marketing, Organizational Behavior +12

‘They are working every angle’. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies

Samantha Thomas, Sophie Lewis, Colin McLeod et al. · International Gambling Studies · 2011 · 90 citations

Business, Marketing, Marketing Management +8

Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches

Samantha Thomas, Sophie Lewis, Jenny Duong et al. · Australian and New Zealand Journal of Public Health · 2012 · 83 citations · Full text

Business, Marketing, Marketing Management +8

1–5 of 7