Concepedia

Peter Yannopoulos

PY

10

Publications

1K

Citations

10

H-Index

2000

Active since

Affiliations

Brock University(Current)

University of Massachusetts Dartmouth

Bowling Green State University

Peter Yannopoulos is an author at Brock University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementCultureEconomicsBrand StrategyConsumer ResearchMarketing Strategy

Publications per year

2000–2016

10

Publications

10

Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability

Bülent Mengüç, Seigyoung Auh, Peter Yannopoulos · Journal of Product Innovation Management · 2013 · 341 citations

Innovation Evaluation, Radical Innovation Capability, Innovation Management +26

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

Michel Laroche, Linda C. Ueltschy, Shuzo Abe et al. · Journal of International Marketing · 2004 · 280 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +16

Achieving Fit between Learning and Market Orientation: Implications for New Product Performance

Peter Yannopoulos, Seigyoung Auh, Bülent Mengüç · Journal of Product Innovation Management · 2012 · 84 citations

Market Orientation Literature, Market Orientation, Consumer Research +16

A Cross‐National Study Of Perceived Consumer Risk Towards Online (Internet) Purchasing

Linda C. Ueltschy, Robert F. Krampf, Peter Yannopoulos · Multinational Business Review · 2004 · 81 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +19

Impact of the Internet on Marketing Strategy Formulation

Peter Yannopoulos · 2011 · 66 citations

Online Customer Behavior, Digital Marketing, Media Marketing +15

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