Concepedia

Robert F. Krampf

RF

13

Publications

793

Citations

13

H-Index

1981

Active since

Affiliations

Kent State University(Current)

University of Oklahoma

Youngstown State University

Bowling Green State University

Robert F. Krampf is an author at Kent State University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorCustomer SatisfactionCultureCommunicationEducation

Publications per year

1981–2011

13

Publications

13

The Role of Interface in Electronic Commerce: Consumer Involvement with Print Versus On-Line Catalogs

David A. Griffith, Robert F. Krampf, Jonathan W. Palmer · International Journal of Electronic Commerce · 2001 · 172 citations

Consumer Study, Consumer Research, Communication +20

An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers

David A. Griffith, Robert F. Krampf · The Journal of Marketing Theory and Practice · 1998 · 126 citations

Marketing Analytics, Customer Satisfaction, Electronic Marketplace +15

Cultural Sensitivity to Satisfaction and Service Quality Measures

Linda C. Ueltschy, Robert F. Krampf · The Journal of Marketing Theory and Practice · 2001 · 89 citations

Total Quality Management, Customer Satisfaction, Ethnicity +18

A Cross‐National Study Of Perceived Consumer Risk Towards Online (Internet) Purchasing

Linda C. Ueltschy, Robert F. Krampf, Peter Yannopoulos · Multinational Business Review · 2004 · 81 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +19

The Influence Of Acculturation On Advertising Effectiveness To The Hispanic Market

Linda C. Ueltschy, Robert F. Krampf · Journal of Applied Business Research (JABR) · 2011 · 70 citations · Full text

Ethnicity, Consumer Study, Targeted Advertising +18

Rows per page

1–5 of 13