Concepedia
Statistics
Publications
152
Citations
17.9K
H-Index
63
Active since
1977
Affiliations
Concordia University(Current)
Western University
Royal Bank of Canada
Université du Québec à Montréal
SUNY Polytechnic Institute
Michel Laroche is an author at Concordia University specializing in marketing, business, and consumer behavior.
Publications per year
1977–2025
Targeting consumers who are willing to pay more for environmentally friendly products
Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations
Business, Marketing, Marketing Management +17
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard et al. · Computers in Human Behavior · 2012 · 942 citations
To be or not to be in social media: How brand loyalty is affected by social media?
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard · International Journal of Information Management · 2012 · 853 citations
Business, Marketing, Marketing Management +14
The influence of country image structure on consumer evaluations of foreign products
Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop et al. · International Marketing Review · 2005 · 664 citations
Business, Marketing, Social Psychology +13
Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes
Mark Cleveland, Michel Laroche, Nicolas Papadopoulos · Journal of International Marketing · 2009 · 584 citations
Business, International Business, Marketing +12
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