Mohammad Reza Habibi

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard et al. · Computers in Human Behavior · 2012 · 933 citations

Brand Community Markers, Social Media, Brand Equity +8

To be or not to be in social media: How brand loyalty is affected by social media?

Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard · International Journal of Information Management · 2012 · 837 citations

Social Media, Brand Equity, How Brand Loyalty +14

The roles of brand community and community engagement in building brand trust on social media

Mohammad Reza Habibi, Michel Laroche, Marie‐Odile Richard · Computers in Human Behavior · 2014 · 528 citations

Social Media, Building Brand Trust, Community Engagement +12

Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities

Mohammad Reza Habibi, Michel Laroche, Marie‐Odile Richard · International Journal of Information Management · 2014 · 259 citations

Social Media, Brand Equity, Personal Branding +11

What managers should know about the sharing economy

Mohammad Reza Habibi, Alexander Davidson, Michel Laroche · Business Horizons · 2016 · 248 citations

International Management, Management, Business +5