To be or not to be in social media: How brand loyalty is affected by social media?

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Alternative Ways of Assessing Model Fit

Michael W. Browne, Robert Cudeck · Sociological Methods & Research · 1992 · 25.2K citations

Social Sciences, Biostatistics, Econometrics +11

Comparative fit indexes in structural models.

Peter M. Bentler · Psychological Bulletin · 1990 · 23.9K citations

Social Sciences, Biostatistics, Econometrics +15

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations

Social Sciences, Communication, Audience Studies +10