Concepedia

Behavioral Brand Loyalty

Behavioral Brand Loyalty is a construct in consumer behavior that refers to the observable tendency of a customer to consistently purchase a particular brand over time and across situations, differentiated from attitudinal loyalty by its reliance on measurable purchasing actions rather than stated preferences or emotional attachment.

176

Publications

18.6K

Citations

401

Authors

226

Institutions

Publications per year

2017–2026

57

Variants

Purchase Loyalty

Parents

Publications

176

Brand Loyalty Vs. Repeat Purchasing Behavior

Jacob Jacoby, David B. Kyner · Journal of Marketing Research · 1973 · 1.1K citations

, , +7

The complex relationship between consumer satisfaction and brand loyalty

JoséM.M. Bloemer, Hans Kasper · Journal of Economic Psychology · 1995 · 1.1K citations

, , +16

Brand Loyalty: Measurement and Management

Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations

, , +12

To be or not to be in social media: How brand loyalty is affected by social media?

Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard · International Journal of Information Management · 2012 · 853 citations

, , +14

Brand Loyalty: The Link between Attitude and Behavior

Allan L. Baldinger, Joel Rubinson · Journal of Advertising Research · 1996 · 576 citations

, , +12

1–5 of 176

Authors

401

  1. JJ
    Jacob Jacoby

    Purdue University West Lafayette, United States

    5 publications · 2.7K citations

    5

    h-index

  2. RR
    Rebekah Russell‐Bennett

    Queensland University of Technology, Australia

    4 publications · 441 citations

    4

    h-index

  3. JN
    Jagdish N. Sheth

    Emory University, United States

    4 publications · 137 citations

    4

    h-index

  4. XL
    Xiang Li

    Temple University, United States

    3 publications · 165 citations

    3

    h-index

  5. SS
    Sunghyup Sean Hyun

    Hanyang University, South Korea

    3 publications · 228 citations

    3

    h-index

1–5 of 401

Institutions

226

  1. University of South Australia

    Adelaide, Australia

    10 h-index

    18 publications

    1.5K citations

  2. Pennsylvania State University

    State College, United States

    5 h-index

    9 publications

    1.1K citations

  3. University of South Carolina

    Columbia, United States

    4 h-index

    7 publications

    252 citations

  4. Charles Sturt University

    Bathurst, Australia

    3 h-index

    3 publications

    494 citations

  5. Amity University

    Noida, India

    3 h-index

    6 publications

    146 citations

  6. Centre d'Etudes et de Recherches Appliquées à la Gestion

    Grenoble, France

    3 h-index

    5 publications

    1.6K citations

  7. Texas A&M University

    College Station, United States

    3 h-index

    3 publications

    253 citations

  8. University of Houston

    Houston, United States

    3 h-index

    3 publications

    192 citations

1–8 of 226

Venues

  1. Journal of Marketing Research

    18 publications · 4.2K citations

    15

    h-index

  2. Journal of Brand Management

    11 publications · 1.6K citations

    11

    h-index

  3. Journal of Product & Brand Management

    10 publications · 1.6K citations

    10

    h-index

  4. Journal of Retailing and Consumer Services

    8 publications · 740 citations

    8

    h-index

  5. ACR North American Advances

    7 publications · 201 citations

    7

    h-index

1–5