Concepedia

Robert W. Chestnut

RW

Statistics

Publications

10

Citations

2.6K

H-Index

10

Active since

1971

Affiliations

Columbia University(Current)

Robert W. Chestnut is an author at Columbia University specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessBehavioral ScienceInteractive MarketingBrand EquityBrand StrategyBrand AwarenessBrand Management

Publications per year

1971–1999

10

Publications

10

Brand Loyalty: Measurement and Management

Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations

Marketing, Customer Satisfaction, Brand Equity +9

Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva et al. · Journal of Consumer Research · 1984 · 551 citations

Online Gaming, Behavioral Decision Making, Competence Motive +24

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

Jacob Jacoby, Robert W. Chestnut, William A. Fisher · Journal of Marketing Research · 1978 · 287 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Consumer Use and Comprehension of Nutrition Information

Jacob Jacoby, Robert W. Chestnut, William Silberman · Journal of Consumer Research · 1977 · 240 citations

Dietary Assessment, Nutrition, Nutrition Literacy +17

A pilot study of the CY-1899 T-cell vaccine in subjects chronically infected with hepatitis B virus

Jenny Heathcote, John G. McHutchison, Samuel Lee et al. · Hepatology · 1999 · 167 citations · Full text

Immunology, Hepatitis B, Chronic Hepatitis B +17

1–5 of 10