Concepedia

Robert W. Chestnut

RW

Statistics

Publications

10

Citations

2.6K

H-Index

10

Active since

1971

Affiliations

Columbia University(Current)

Robert W. Chestnut is an author at Columbia University specializing in business, brand management, and consumer behavior.

Publications per year

1971–1999

10

Publications

10

Brand Loyalty: Measurement and Management

Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations

Business, Marketing, Marketing Management +12

Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games

Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva et al. · Journal of Consumer Research · 1984 · 554 citations

Social Sciences, Behavioral Sciences, Psychology +16

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

Jacob Jacoby, Robert W. Chestnut, William A. Fisher · Journal of Marketing Research · 1978 · 288 citations

Business, Marketing, Marketing Management +17

Consumer Use and Comprehension of Nutrition Information

Jacob Jacoby, Robert W. Chestnut, William Silberman · Journal of Consumer Research · 1977 · 240 citations

Agriculture, Nutrition, Nutritional Sciences +14

A pilot study of the CY-1899 T-cell vaccine in subjects chronically infected with hepatitis B virus

Jenny Heathcote, John G. McHutchison, Samuel Lee et al. · Hepatology · 1999 · 168 citations · Full text

Life Sciences, Immunology, Infectious Diseases +17

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