Statistics
Publications
10
Citations
1.5K
H-Index
10
Active since
1978
Affiliations
University of Massachusetts Amherst(Current)
Eric Berkowitz is an author at University of Massachusetts Amherst specializing in marketing, business, and consumer behavior.
Publications per year
1978–2013
10
10
Brand Loyalty: Measurement and Management
Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations
Eric Berkowitz, Charles D. Schewe · Health Marketing Quarterly · 2011 · 46 citations
Public Health, Health Care Management, Health Communication +15
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