Concepedia

Eric Berkowitz

EB

Statistics

Publications

10

Citations

1.5K

H-Index

10

Active since

1978

Affiliations

University of Massachusetts Amherst(Current)

Eric Berkowitz is an author at University of Massachusetts Amherst specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessPublic HealthConsumer ResearchHealth PolicyHealth CommunicationCustomer SatisfactionNursingMedicine

Publications per year

1978–2013

10

Publications

10

Brand Loyalty: Measurement and Management

Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations

Marketing, Customer Satisfaction, Brand Equity +9

Contextual Influences on Consumer Price Responses: An Experimental Analysis

Eric Berkowitz, John R. Walton · Journal of Marketing Research · 1980 · 209 citations

Semantic Cues, Consumer Uncertainty, Consumer Study +18

Contextual Influences on Consumer Price Responses: An Experimental Analysis

Eric Berkowitz, John R. Walton · Journal of Marketing Research · 1980 · 105 citations

Economics, Consumer Study, Management +9

Physician management and leadership education at the Cleveland Clinic Foundation: program impact and experience over 14 years.

James K. Stoller, Eric Berkowitz · PubMed · 2007 · 50 citations

Practice Management, Family Medicine, Health Care Course +22

Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime

Eric Berkowitz, Charles D. Schewe · Health Marketing Quarterly · 2011 · 46 citations

Health Administration, Family Medicine, Generational Cohorts +23

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