Jacob Jacoby - Concepedia

Author

Jacob Jacoby

Purdue University West Lafayette

Also Known As

J E Jacoby, J Jacoby, J. Jacoby, JACOB JACOBY, Jacob Jacoby

153

Publications

19.2K

Citations

H-Index

219

Concepts

All Affiliations

Purdue University West Lafayette New York University The University of Texas at Austin

About

Jacob Jacoby is an author at Purdue University West Lafayette specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	26	31	6.7K
2	Arts	13	14	1.3K
3	Education	4	4	1.1K
4	Engineering	4	4	1K
5	Health Sciences	4	4	394

Jacob Jacoby

Publications

16.7K

Citations

H-Index

Page 1

	Year	Citations
Brand Loyalty Vs. Repeat Purchasing Behavior Jacob Jacoby, David B. Kyner Journal of Marketing Research MarketingCustomer SatisfactionSimple RepeatManagementBrand Strategy	1973	1.1K
The Components of Perceived Risk Jacob Jacoby, Leon B. Kaplan ACR Special Volumes Risk CommunicationBehavioral SciencesBehavioral Decision MakingRisk-taking BehaviorRisk Management	1972	1.1K
Brand Loyalty: Measurement and Management Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut Journal of Marketing Research MarketingCustomer SatisfactionBrand EquityManagementBusiness	1978	984
Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior Jacob Jacoby Journal of Consumer Psychology	2002	949
Cue Utilization in the Quality Perception Process Jerry C. Olson, Jacob Jacoby ACR Special Volumes Cognitive ScienceQuality AssuranceVideo QualityCognitionPerception	1972	828
Brand Choice Behavior as a Function of Information Load Jacob Jacoby, Donald E. Speller, Carol A. Kohn Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchCommunication	1974	691
Components of perceived risk in product purchase: A cross-validation. Leon B. Kaplan, George J. Szybillo, Jacob Jacoby Journal of Applied Psychology Consumer Product SafetyRisk ManagementManagementConsumer ResearchPerceived Risk	1974	679
Price, brand name, and product composition characteristics as determinants of perceived quality. Jacob Jacoby, Jerry C. Olson, Rafael A. Haddock Journal of Applied Psychology Customer SatisfactionConsumer StudyConsumer ResearchProduct Composition CharacteristicsPsychology	1971	658
Exploring the Development of Store Images David Mazursky, Jacob Jacoby Journal of Retailing	1986	572
Is There an Optimal Number of Alternatives for Likert Scale Items? Study I: Reliability and Validity Michael S. Matell, Jacob Jacoby Educational and Psychological Measurement ReliabilityQuality Of LifeEngineeringQuality CriterionItem Response Theory	1971	567

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