Statistics
Publications
87
Citations
16.9K
H-Index
51
Active since
1967
Affiliations
Jacob Jacoby is an author at Purdue University West Lafayette specializing in business, consumer behavior, and marketing.
Publications per year
1967–2018
87
87
Brand Loyalty Vs. Repeat Purchasing Behavior
Jacob Jacoby, David B. Kyner · Journal of Marketing Research · 1973 · 1.1K citations
The Components of Perceived Risk
Jacob Jacoby, Leon B. Kaplan · ACR Special Volumes · 1972 · 1.1K citations
Brand Loyalty: Measurement and Management
Eric Berkowitz, Jacob Jacoby, Robert W. Chestnut · Journal of Marketing Research · 1978 · 984 citations
Cue Utilization in the Quality Perception Process
Jerry C. Olson, Jacob Jacoby · ACR Special Volumes · 1972 · 828 citations
1–5 of 87