Statistics
Publications
2
Citations
1.8K
H-Index
2
Active since
1972
Affiliations
Wilmington University(Current)
Leon B. Kaplan is an author at Wilmington University specializing in risk perception, consumer risk perception, and perceived risk measurement.
Publications per year
1972–1974
2
2
The Components of Perceived Risk
Jacob Jacoby, Leon B. Kaplan · ACR Special Volumes · 1972 · 1.1K citations
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