Concepedia

George J. Szybillo

GJ

Statistics

Publications

14

Citations

2.1K

H-Index

14

Active since

1973

Affiliations

Graduate School USA(Current)

Purdue University West Lafayette

George J. Szybillo is an author at Graduate School USA specializing in consumer research, management, and consumer behavior.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorBusinessBehavioral ScienceConsumer Decision MakingPsychologySocial SciencesBehavioral Economics

Publications per year

1973–1995

14

Publications

14

Components of perceived risk in product purchase: A cross-validation.

Leon B. Kaplan, George J. Szybillo, Jacob Jacoby · Journal of Applied Psychology · 1974 · 679 citations

Consumer Product Safety, Risk Management, Management +5

Information Acquisition Behavior in Brand Choice Situations

Jacob Jacoby, George J. Szybillo, Jacqueline Busato-Schach · Journal of Consumer Research · 1977 · 413 citations

Consumer Uncertainty, Information Acquisition Behavior, Consumer Study +18

Intrinsic versus extrinsic cues as determinants of perceived product quality.

George J. Szybillo, Jacob Jacoby · Journal of Applied Psychology · 1974 · 376 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Time and Consumer Behavior: An Interdisciplinary Overview

Jacob Jacoby, George J. Szybillo, Carol Kohn Berning · Journal of Consumer Research · 1976 · 295 citations

Consumer Economics, Behavioral Decision Making, Consumer Study +20

Family Decision Making: Husband, Wife and Children

George J. Szybillo, Arlene K. Sosanie · ACR North American Advances · 1977 · 94 citations

Family Economics, Family Decision Making, Sociology +5

Rows per page

1–5 of 14