George J. Szybillo - Concepedia

Author

George J. Szybillo

Graduate School USA

Also Known As

George J. Szybillo

Publications

2.2K

Citations

H-Index

Concepts

All Affiliations

Graduate School USA Purdue University West Lafayette

About

George J. Szybillo is an author at Graduate School USA specializing in consumer research, management, and consumer behavior.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	2K
2	Business	5	5	1.1K
3	Social Sciences	3	3	200
4	Health Sciences	2	2	47
5	Public Health	1	1	37

George J. Szybillo

Publications

2.1K

Citations

H-Index

Page 1

	Year	Citations
Components of perceived risk in product purchase: A cross-validation. Leon B. Kaplan, George J. Szybillo, Jacob Jacoby Journal of Applied Psychology Consumer Product SafetyRisk ManagementManagementConsumer ResearchPerceived Risk	1974	679
Information Acquisition Behavior in Brand Choice Situations Jacob Jacoby, George J. Szybillo, Jacqueline Busato-Schach Journal of Consumer Research Consumer UncertaintyInformation Acquisition BehaviorConsumer StudyConsumer ResearchBrand Strategy	1977	413
Intrinsic versus extrinsic cues as determinants of perceived product quality. George J. Szybillo, Jacob Jacoby Journal of Applied Psychology Customer SatisfactionBehavioral Decision MakingConsumer StudyConsumer ResearchBuying Behavior	1974	376
Time and Consumer Behavior: An Interdisciplinary Overview Jacob Jacoby, George J. Szybillo, Carol Kohn Berning Journal of Consumer Research Consumer EconomicsBehavioral Decision MakingConsumer StudyConsumer ResearchInterdisciplinary Overview	1976	295
Family Decision Making: Husband, Wife and Children George J. Szybillo, Arlene K. Sosanie ACR North American Advances Family EconomicsFamily Decision MakingSociologyFamily PsychologyFamily Life	1977	94
Resistance to Persuasion: Inoculation Theory in a Marketing Context George J. Szybillo, Richard Heslin Journal of Marketing Research Behavioral Decision MakingSocial PsychologyConsumer ResearchSocial InfluenceSocial Sciences	1973	69
Family Member Influence in Household Decision Making George J. Szybillo, Arlene K. Sosanie, Aaron Tenenbein Journal of Consumer Research Family MedicineConsumer ResearchSocial InfluenceSocial Determinants Of HealthSocial Sciences	1979	37
Effects of different levels of integration on advertising preference and intention to purchase. George J. Szybillo, Jacob Jacoby Journal of Applied Psychology Consumer StudyTargeted AdvertisingConsumer ResearchRacial IntegrationBuying Behavior	1974	37
Resistance to Persuasion: Inoculation Theory in a Marketing Context George J. Szybillo, Richard Heslin Journal of Marketing Research ManagementConsumer ResearchMarketing CommunicationInoculation TheoryConsumer Behavior	1973	36
A situational influence on the relationship of a consumer attribute to new-product attractiveness. George J. Szybillo Journal of Applied Psychology Situational InfluenceConsumer Decision MakingBehavioral SciencesProduct ExperienceConsumer Study	1975	33

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