Time and Consumer Behavior: An Interdisciplinary Overview

Abstract

Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary terminology appropriate for the exploration of these relationships.