Concepedia

Stuart U. Rich

SU

Statistics

Publications

8

Citations

1.4K

H-Index

8

Active since

1964

Affiliations

University of Oregon(Current)

Stuart U. Rich is an author at University of Oregon specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBehavioral EconomicsFashionSociologySocial ClassBrand Strategy

Publications per year

1964–1986

8

Publications

8

Perceived Risk and Consumer Decision-Making—The Case of Telephone Shopping

Donald F. Cox, Stuart U. Rich · Journal of Marketing Research · 1964 · 778 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping

Donald F. Cox, Stuart U. Rich · Journal of Marketing Research · 1964 · 423 citations

Marketing, Telephone Shopping, Risk Communication +11

Social Class and Life Cycle as Predictors of Shopping Behavior

Stuart U. Rich, Subhash C. Jain · Journal of Marketing Research · 1968 · 74 citations

Economics, Behavioral Sciences, Family Economics +15

The “Imageries” of Department Stores

Stuart U. Rich, Bernard Portis · Journal of Marketing · 1964 · 59 citations

Consumer Research, Brand Strategy, Shopping Attitudes +20

Social Class and Life Cycle as Predictors of Shopping Behavior

Stuart U. Rich, Subhash C. Jain · Journal of Marketing Research · 1968 · 36 citations

Behavioral Sciences, Social Behavior, Compulsive Shopping +7

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