Statistics
Publications
2
Citations
1.7K
H-Index
2
Active since
1973
Affiliations
School of Advertising Art(Current)
David B. Kyner is an author at School of Advertising Art specializing in consumer behavior, brand loyalty, and brand equity.
Publications per year
1973–1973
2
2
Brand Loyalty Vs. Repeat Purchasing Behavior
Jacob Jacoby, David B. Kyner · Journal of Marketing Research · 1973 · 1.1K citations
Brand Loyalty vs. Repeat Purchasing Behavior
Jacob Jacoby, David B. Kyner · Journal of Marketing Research · 1973 · 525 citations
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