Concepedia

Hans Kasper

HK

Statistics

Publications

13

Citations

1.8K

H-Index

12

Active since

1988

Affiliations

Maastricht University(Current)

Transnational University Limburg

Radboud University Nijmegen

Hofstra University

Maastricht School of Management

Hans Kasper is an author at Maastricht University specializing in marketing, business, and consumer behavior.

Publications per year

1988–2019

13

Publications

13

The complex relationship between consumer satisfaction and brand loyalty

JoséM.M. Bloemer, Hans Kasper · Journal of Economic Psychology · 1995 · 1.1K citations

Business, Marketing, Marketing Management +16

Country-image discourse model: Unraveling meaning, structure, and function of country images

Kris Brijs, Josée Bloemer, Hans Kasper · Journal of Business Research · 2011 · 151 citations · Full text

Language Studies, Cultural Studies, Discourse Analysis +14

The CoO‐ELM model

Josée Bloemer, Kris Brijs, Hans Kasper · European Journal of Marketing · 2009 · 145 citations

Social Sciences, Social Psychology, Cognitive Psychology +11

On problem perception, dissatisfaction and brand loyalty

Hans Kasper · Journal of Economic Psychology · 1988 · 102 citations

Business, Marketing, Marketing Management +11

The impact of quality on store loyalty: A contingency approach

Gaby Odekerken‐Schröder, Kristof De Wulf, Hans Kasper et al. · Total Quality Management · 2001 · 70 citations

Business, Marketing, Retail Management +12

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