Statistics
Publications
4
Citations
947
H-Index
4
Active since
1991
Affiliations
University of Houston(Current)
Allan L. Baldinger is an author at University of Houston specializing in business, marketing, and consumer behavior.
Publications per year
1991–2002
4
4
The ARF Copy Research Validity Project
Russell I. Haley, Allan L. Baldinger · Journal of Advertising Research · 2000 · 278 citations
Business, Marketing, Advertising +13
Allan L. Baldinger, Edward Blair, Raj Echambadi · Journal of Advertising Research · 2002 · 75 citations · Full text
The ARF Copy Research Validity Project
Russell I. Haley, Allan L. Baldinger · Journal of Advertising Research · 1991 · 18 citations
Business, Marketing, Advertising +13
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