Concepedia

Russell I. Haley

RI

12

Publications

1.8K

Citations

11

H-Index

1968

Active since

Affiliations

University of New Hampshire(Current)

General Electric (United States)

Russell I. Haley is an author at University of New Hampshire specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1968–2000

12

Publications

12

Benefit Segmentation: A Decision-oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 783 citations

, , +20

Benefit Segmentation: A Decision-Oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 426 citations

, , +11

The ARF Copy Research Validity Project

Russell I. Haley, Allan L. Baldinger · Journal of Advertising Research · 2000 · 277 citations

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

Russell I. Haley, Peter Case · Journal of Marketing · 1979 · 121 citations

, , +14

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

Russell I. Haley, Peter Case · Journal of Marketing · 1979 · 64 citations

, , +14

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