Concepedia
Statistics
Publications
34
Citations
5.9K
H-Index
27
Active since
2004
Affiliations
Concordia University(Current)
SUNY Polytechnic Institute
Université de Montréal
HEC Montréal
Kedge Business School
Marie‐Odile Richard is an author at Concordia University specializing in marketing, business, and marketing management.
Publications per year
2004–2023
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard et al. · Computers in Human Behavior · 2012 · 942 citations
Business, Marketing, Marketing Management +17
To be or not to be in social media: How brand loyalty is affected by social media?
Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard · International Journal of Information Management · 2012 · 853 citations
Business, Marketing, Marketing Management +14
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Nick Hajli, Julian Sims, Arash H. Zadeh et al. · Journal of Business Research · 2016 · 628 citations · Full text
Business, Marketing, Marketing Management +16
The roles of brand community and community engagement in building brand trust on social media
Mohammad Reza Habibi, Michel Laroche, Marie‐Odile Richard · Computers in Human Behavior · 2014 · 537 citations
Brand co-creation through social commerce information sharing: The role of social media
Mina Tajvidi, Marie‐Odile Richard, Yichuan Wang et al. · Journal of Business Research · 2018 · 351 citations · Full text
Business, Marketing, Marketing Management +15
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