Marie‐Odile Richard

Author

Marie‐Odile Richard

Concordia University ORCID

Also Known As

Marie-Odile Richard, Marie‐Odile Richard, Richard M, Richard, Marie-Odile

Publications

5.8K

Citations

H-Index

109

Concepts

All Affiliations

Concordia University SUNY Polytechnic Institute Université de Montréal HEC Montréal Kedge Business School

About

Marie‐Odile Richard is an author at Concordia University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	10	10	3.1K
2	Business	7	7	2.3K
3	Education	3	3	55
4	Engineering	3	3	398
5	Health Sciences	1	1	84

Marie‐Odile Richard

Publications

5.7K

Citations

H-Index

Page 1

	Year	Citations
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard, Computers in Human Behavior Brand Community MarkersSocial MediaBrand EquityBrand CommunitiesManagement	2012	933
To be or not to be in social media: How brand loyalty is affected by social media? Michel Laroche, Mohammad Reza Habibi, Marie‐Odile Richard International Journal of Information Management Social MediaBrand EquityHow Brand LoyaltyDigital MarketingMedia Marketing	2012	837
A social commerce investigation of the role of trust in a social networking site on purchase intentions Nick Hajli, Julian Sims, Arash H. Zadeh, Journal of Business Research Customer SatisfactionConsumer ResearchSocial InfluenceCommunicationOnline Customer Behavior	2016	606
The roles of brand community and community engagement in building brand trust on social media Mohammad Reza Habibi, Michel Laroche, Marie‐Odile Richard Computers in Human Behavior Social MediaBuilding Brand TrustCommunity EngagementArtsManagement	2014	528
Brand co-creation through social commerce information sharing: The role of social media Mina Tajvidi, Marie‐Odile Richard, Yichuan Wang, Journal of Business Research MarketingSocial MediaPersonal BrandingInteractive MarketingManagement	2018	337
Modeling the impact of internet atmospherics on surfer behavior Marie‐Odile Richard Journal of Business Research Internet Traffic AnalysisEnvironmental MonitoringEngineeringAtmospheric ScienceSurfer Behavior	2004	292
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns Marcelo Vinhal Nepomuceno, Michel Laroche, Marie‐Odile Richard Journal of Retailing and Consumer Services User PerceptionOnline Customer BehaviorSecurity ConcernsInteractive MarketingManagement	2013	283
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities Mohammad Reza Habibi, Michel Laroche, Marie‐Odile Richard International Journal of Information Management Social MediaBrand EquityPersonal BrandingBrand CommunitiesManagement	2014	259
Online consumer behavior: Comparing Canadian and Chinese website visitors Ebrahim Mazaheri, Marie‐Odile Richard, Michel Laroche Journal of Business Research Customer SatisfactionOnline Customer BehaviorAdvertisingConsumer StudyInteractive Marketing	2011	237
A model of consumer web navigational behavior: conceptual development and application Marie‐Odile Richard, Ramdas Chandra Journal of Business Research MarketingCustomer SatisfactionOnline Customer BehaviorBehavioral SciencesAdvertising	2004	189

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