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A social commerce investigation of the role of trust in a social networking site on purchase intentions

Customer SatisfactionConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorBuying BehaviorSocial MediaManagementConsumer BehaviorTrustPurchase IntentionMarketingTrust MetricSocial Commerce InvestigationInteractive MarketingTrust PrivacyBusinessTrust ManagementArtsSocial Networking SitePurchase Intentions