A social commerce investigation of the role of trust in a social networking site on purchase intentions

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.2K citations

Computational Social Science, Social Networks, Social Media +12

The partial least squares approach for structural equation modeling.

Wynne W. Chin · 1998 · 11.7K citations

Education, Regression Analysis, Structural Modeling +3

Multimodel Inference

Kenneth P. Burnham, David R. Anderson · Sociological Methods & Research · 2004 · 11.2K citations

Bayesian Statistic, Bayesian Decision Theory, Bayesian Statistics +15

Trust and TAM in Online Shopping: An Integrated Model1

Gefen, Karahanna, Straub · MIS Quarterly · 2003 · 7.9K citations

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science · 2011 · 7.7K citations

Marketing Analytics, Customer Satisfaction, Interactive Marketing +6