Mina Tajvidi

Brand co-creation through social commerce information sharing: The role of social media

Mina Tajvidi, Marie‐Odile Richard, Yichuan Wang et al. · Journal of Business Research · 2018 · 351 citations · Full text

Business, Marketing, Marketing Management +15

Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

Mina Tajvidi, Yichuan Wang, Nick Hajli et al. · Computers in Human Behavior · 2017 · 303 citations · Full text

Business, Marketing, Marketing Management +15

Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective

Xuequn Wang, Mina Tajvidi, Xiaolin Lin et al. · Journal of Business Ethics · 2019 · 175 citations

Business, Marketing, Marketing Management +15

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Waqar Nadeem, Teck Ming Tan, Mina Tajvidi et al. · Technological Forecasting and Social Change · 2021 · 174 citations · Full text

Business, Marketing, Marketing Management +17

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

Waqar Nadeem, Mari Juntunen, Nick Hajli et al. · Journal of Business Ethics · 2019 · 137 citations · Full text

Business, Marketing, Marketing Management +11