Concepedia

Mari Juntunen

MJ

Statistics

Publications

15

Citations

899

H-Index

13

Active since

2010

Affiliations

University of Oulu(Current)

Swansea University

Mari Juntunen is an author at University of Oulu specializing in business, marketing, and marketing management.

Publications per year

2010–2019

15

Publications

15

Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality

Waqar Nadeem, Mari Juntunen, Farid Shirazi et al. · Technological Forecasting and Social Change · 2019 · 235 citations · Full text

Business, Marketing, Marketing Management +16

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

Waqar Nadeem, Mari Juntunen, Nick Hajli et al. · Journal of Business Ethics · 2019 · 137 citations · Full text

Business, Marketing, Marketing Management +11

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

Mari Juntunen, Elvira Ismagilova, Eeva-Liisa Oikarinen · Industrial Marketing Management · 2019 · 90 citations · Full text

Business, Marketing, Marketing Management +17

A narrative literature review process for an academic business research thesis

Mari Juntunen, Mirjam Lehenkari · Studies in Higher Education · 2019 · 87 citations

Humanities, Organization Studies, Narrative Studies +13

Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers

Mari Juntunen, Jouni Juntunen, Jari Juga · Journal of Brand Management · 2010 · 76 citations

Business, Marketing, Marketing Management +16

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