Eeva-Liisa Oikarinen

Author

University of Oulu ORCID

Also Known As

EEVA-LIISA OIKARINEN, Eeva Liisa Oikarinen, Eeva-Liisa Oikarinen

Publications

716

Citations

H-Index

Concepts

All Affiliations

University of Oulu Stockholm School of Economics Oulu University of Applied Sciences Hanken School of Economics

About

Eeva-Liisa Oikarinen is an author at University of Oulu specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	415
2	Business	5	5	306
3	Arts	3	3	131
4	Law	1	1	24
5	Social Sciences	1	1	67

Eeva-Liisa Oikarinen

Publications

660

Citations

H-Index

Page 1

	Year	Citations
Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction Magnus Söderlund, Eeva-Liisa Oikarinen European Journal of Marketing Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchCommunication	2021	93
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering Teck Ming Tan, M.S. Balaji, Eeva-Liisa Oikarinen, Journal of Business Research Brand DisappointmentBrand EquityService RecoveryBrand BetrayalManagement	2020	89
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics Mari Juntunen, Elvira Ismagilova, Eeva-Liisa Oikarinen Industrial Marketing Management	2019	88
Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z Ghazal Shams, Mohsin Abdur Rehman, Sarminah Samad, Journal of Financial Services Marketing Customer SatisfactionFintechMobile MarketingMobile CommerceDigital Marketing	2020	78
The happy virtual agent and its impact on the human customer in the service encounter Magnus Söderlund, Eeva-Liisa Oikarinen, Teck Ming Tan Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionConsumer ResearchHappy Virtual AgentHuman Customer	2020	67
The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness Ioana Stefan, Pia Hurmelinna‐Laukkanen, Wim Vanhaverbeke, Journal of Business Research	2021	56
Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension Magnus Söderlund, Eeva-Liisa Oikarinen Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionInterpersonal CommunicationNegative ImpactService Encounter	2018	42
Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships Tuulia Nikunen, Martti Saarela, Eeva-Liisa Oikarinen, Management	2017	41
Preferential treatment in the service encounter Magnus Söderlund, Veronica Liljander, Johanna Gummerus, Journal of service management Customer SatisfactionPerceived JusticeConsumer ResearchLawSocial Influence	2014	24
The Effects of Humour in Online Recruitment Advertising Eeva-Liisa Oikarinen, Magnus Söderlund Australasian Marketing Journal (AMJ) Online Recruitment AdvertisingTargeted AdvertisingConsumer ResearchSocial MarketingCommunication	2016	22

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