Martti Saarela

Applying the positioning phase of the digital transformation model in practice for SMEs: toward systematic development of digitalization

Jukka Kääriäinen, Pasi Pussinen, Leila Saari et al. · International journal of information systems and project management · 2021 · 60 citations · Full text

Business, Information Systems, Management Information Systems +7

Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships

Tuulia Nikunen, Martti Saarela, Eeva-Liisa Oikarinen et al. · Management · 2017 · 41 citations · Full text

Business, Marketing, Marketing Management +11

Management priorities of digital health service start-ups in California

Matti Muhos, Martti Saarela, Delbert Foit et al. · International Entrepreneurship and Management Journal · 2018 · 29 citations · Full text

Management, Health Care Management, Innovation Management +13

Business Maturity Models for Small and Medium-Sized Enterprises: A Systematic Literature Review

Peetu Virkkala, Martti Saarela, Kai Hänninen et al. · Management · 2020 · 26 citations · Full text

Business, Strategic Management, Strategy +12

Towards a Micro-Enterprise–Focused Digital Maturity Framework

Olli Kuusisto, Jukka Kääriäinen, Kai Hänninen et al. · International Journal of Innovation in the Digital Economy · 2020 · 15 citations

Business, Information Systems, Management Information Systems +14