Concepedia
Statistics
Publications
18
Citations
5.3K
H-Index
16
Active since
2001
Affiliations
Université du Québec à Montréal(Current)
Concordia University
Royal Bank of Canada
The University of Texas at Arlington
HEC Montréal
Jasmin Bergeron is an author at Université du Québec à Montréal specializing in marketing, marketing management, and business.
Publications per year
2001–2014
Targeting consumers who are willing to pay more for environmentally friendly products
Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations
Business, Marketing, Marketing Management +17
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
Isabelle Goyette, Line Ricard, Jasmin Bergeron et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2010 · 689 citations
Business, Marketing, Marketing Management +9
How intangibility affects perceived risk: the moderating role of knowledge and involvement
Michel Laroche, Jasmin Bergeron, Christine Goutaland · Journal of Services Marketing · 2003 · 213 citations
Social Sciences, Marketing, Marketing Management +11
Service climate and organizational commitment: The importance of customer linkages
Michèle Paulin, R. James Ferguson, Jasmin Bergeron · Journal of Business Research · 2006 · 205 citations
Management, Organization Studies, Organizational Behavior +14
A Three-Dimensional Scale of Intangibility
Michel Laroche, Jasmin Bergeron, Christine Goutaland · Journal of Service Research · 2001 · 184 citations
Business, Marketing, Marketing Management +5
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