1
Publications
674
Citations
1
H-Index
2010
Active since
Affiliations
Université du Québec à Montréal(Current)
Isabelle Goyette is an author at Université du Québec à Montréal specializing in consumer engagement, brand strategy, and interactive marketing.
Top concepts
BrandingBusinessMarketingE-businessJournalismManagementBrand StrategyMedia MarketingBrand ManagementConsumer Behavior
Publications per year
2010–2010
1
1
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
Isabelle Goyette, Line Ricard, Jasmin Bergeron et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2010 · 674 citations
Customer Satisfaction, Digital Marketing, Consumer Research +20
Rows per page
1–1 of 1