Concepedia
Statistics
Publications
45
Citations
3.2K
H-Index
30
Active since
2006
Affiliations
University of Leeds(Current)
Brock University
Södertörn University
Luleå University of Technology
Kwame Nkrumah University of Science and Technology
Magnus Hultman is an author at University of Leeds specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementConsumer ResearchStrategyInternational BusinessBrand AwarenessGlobal Strategy
Publications per year
2006–2024
Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation
Magnus Hultman, Azadeh Kazeminia, Vahid Ghasemi · Journal of Business Research · 2015 · 292 citations
Tourism Management, Public Policy, Destination Marketing +8
Achieving tourist loyalty through destination personality, satisfaction, and identification
Magnus Hultman, Dionysis Skarmeas, Pejvak Oghazi et al. · Journal of Business Research · 2015 · 282 citations
Customer Satisfaction, Culture, Destination Marketing +5
Evaluating the green advertising practices of international firms: a trend analysis
Leonidas C. Leonidou, Constantinos N. Leonidou, Dayananda Palihawadana et al. · International Marketing Review · 2011 · 272 citations
Green Marketing, International Marketing, Consumer Research +21
Export Product Strategy Fit and Performance: An Empirical Investigation
Magnus Hultman, Matthew J. Robson, Constantine S. Katsikeas · Journal of International Marketing · 2009 · 234 citations
International Marketing, Standardized Strategies, Brand Strategy +23
Export Promotion Strategy and Performance: The Role of International Experience
Magnus Hultman, Constantine S. Katsikeas, Matthew J. Robson · Journal of International Marketing · 2011 · 178 citations
International Marketing, Trade, Human Resource Management +20
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