Concepedia

Constantinos N. Leonidou

CN

30

Publications

5.4K

Citations

25

H-Index

2007

Active since

Affiliations

University of Leeds(Current)

University of Cyprus

Open University of Cyprus

Athens University of Economics and Business

University of Pretoria

Constantinos N. Leonidou is an author at University of Leeds specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchInternational BusinessGreen MarketingBusiness StrategyTrustGlobal StrategyConsumer Behavior

Publications per year

2007–2023

30

Publications

30

When consumers doubt, Watch out! The role of CSR skepticism

Dionysis Skarmeas, Constantinos N. Leonidou · Journal of Business Research · 2013 · 803 citations

Consumer Decision Making, Consumer Uncertainty, Csr Skepticism +14

“Greening” the marketing mix: do firms do it and does it pay off?

Constantinos N. Leonidou, Constantine S. Katsikeas, Neil A. Morgan · Journal of the Academy of Marketing Science · 2012 · 530 citations

Green Marketing, Management, Business +6

Gray Shades of Green: Causes and Consequences of Green Skepticism

Constantinos N. Leonidou, Dionysis Skarmeas · Journal of Business Ethics · 2015 · 512 citations

Green Marketing, Green Product, Epistemology +4

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Leonidas C. Leonidou, Constantinos N. Leonidou, Thomas Fotiadis et al. · Tourism Management · 2012 · 432 citations · Full text

Tourism Management, Tourism Performance, Management +11

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Leonidas C. Leonidou, Constantinos N. Leonidou, Olga Kvasova · Journal of Marketing Management · 2010 · 410 citations · Full text

Rows per page

1–5 of 30