Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

TLDR

Environmental problems are intensifying, prompting more consumers to adopt eco‑conscious preferences and purchases. The study aims to identify factors shaping consumer environmental attitudes and behaviour and their outcomes. It surveyed 500 Cypriot consumers to examine these factors. Collectivism, long‑term orientation, political involvement, deontology, and law obedience positively influence both inward and outward environmental attitudes, which in turn promote green purchasing and general environmental behaviour, leading to higher product and life satisfaction, while liberalism shows no effect. Keywords include environmental marketing, consumer behaviour, and buyer satisfaction, and acknowledgements thank the Special Issue editor, reviewers, and data collectors Pantelis Gregori and Christina Pelidou.

Abstract

Abstract Abstract With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens. Keywords: environmental marketingconsumer behaviourbuyer satisfaction Acknowledgements The authors would like to thank the Special Issue editor and the anonymous reviewers of the journal for their valuable insights and constructive comments on previous versions of the article. They also acknowledge Pantelis Gregori and Christina Pelidou for their assistance in collecting the data for the purposes of this study.