HaeEun Helen Chun

Platforms in the peer-to-peer sharing economy

Jochen Wirtz, Kevin Kam Fung So, Makarand Mody et al. · Journal of service management · 2019 · 397 citations · Full text

Business, Strategic Management, Strategy +17

Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth

Andreas B. Eisingerich, HaeEun Helen Chun, Yeyi Liu et al. · Journal of Consumer Psychology · 2014 · 299 citations · Full text

Business, Marketing, Marketing Management +17

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction

Michael Giebelhausen, HaeEun Helen Chun, J. Joseph Cronin et al. · Journal of Marketing · 2016 · 144 citations

Management, Economics, Organizational Behavior +16

Affective forecasting and self‐control: Why anticipating pride wins over anticipating shame in a self‐regulation context

Vanessa M. Patrick, HaeEun Helen Chun, Deborah J. MacInnis · Journal of Consumer Psychology · 2009 · 114 citations

Social Sciences, Behavioral Sciences, Psychology +14

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

HaeEun Helen Chun, Kristin Diehl, Deborah J. MacInnis · Journal of Marketing · 2017 · 92 citations

Social Sciences, Psychology, Social Psychology +9