Concepedia

B.J. Allen

BA

8

Publications

306

Citations

8

H-Index

2005

Active since

Affiliations

The University of Texas at San Antonio(Current)

Naval Postgraduate School

B.J. Allen is an author at The University of Texas at San Antonio specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingBusinessEngineeringInteractive MarketingDesignTechnologyData Security

Publications per year

2005–2021

8

Publications

8

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

B.J. Allen, Deepa Chandrasekaran, Suman Basuroy · Journal of Marketing · 2017 · 118 citations

Innovation Evaluation, Collaborative Design, Digital Marketing +26

Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues

Suman Basuroy, S. Abraham Ravid, Richard T. Gretz et al. · Journal of Cultural Economics · 2019 · 43 citations

Customer Review, Interactive Marketing, Reputation Management +7

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms

Qiang Zhou, B.J. Allen, Richard T. Gretz et al. · Journal of Marketing · 2021 · 33 citations

Customer Satisfaction, Health Care Platform, Digital Marketing +16

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets

B.J. Allen, Richard T. Gretz, Mark B. Houston et al. · Journal of Marketing · 2021 · 29 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +20

Security as a dimension of quality of service in active service environments

Cynthia Irvine, Tim Levin, E. Spyropoulou et al. · 2005 · 23 citations

Secure Service, Internet Security, Engineering +15

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