Concepedia

Qiang Zhou

QZ

3

Publications

137

Citations

3

H-Index

2017

Active since

Affiliations

Nanjing University(Current)

Qiang Zhou is an author at Nanjing University specializing in marketing, business, and consumer research.

ORCID

Top concepts

Publications per year

2017–2021

3

Publications

3

Cause-related marketing persuasion research: an integrated framework and directions for further research

Lars Bergkvist, Qiang Zhou · International Journal of Advertising · 2018 · 82 citations

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Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms

Qiang Zhou, B.J. Allen, Richard T. Gretz et al. · Journal of Marketing · 2021 · 33 citations

, , +16

Bargaining Power in Tourist Shopping

Honglei Zhang, Jinhe Zhang, Yang Yang et al. · Journal of Travel Research · 2017 · 22 citations

, , +17

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