Concepedia
Statistics
Publications
15
Citations
691
H-Index
13
Active since
2009
Affiliations
The University of Texas at San Antonio(Current)
Hong Kong University of Science and Technology
New York University Shanghai
Hong Kong Baptist University
Dengfeng Yan is an author at The University of Texas at San Antonio specializing in management, marketing, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBehavioral Decision MakingSocial BehaviorSocial SciencesSocial PsychologyBehavioral ScienceBehavioral Economics
Publications per year
2009–2021
Effects of Construal Level on the Price-Quality Relationship: Table 1.
Dengfeng Yan, Jaideep Sengupta · Journal of Consumer Research · 2011 · 152 citations
Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode: Table 1.
Dengfeng Yan, Jaideep Sengupta, Jiewen Hong · Journal of Consumer Research · 2016 · 95 citations
Package size and perceived quality: The intervening role of unit price perceptions
Dengfeng Yan, Jaideep Sengupta, Robert S. Wyer · Journal of Consumer Psychology · 2013 · 90 citations
The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity
Dengfeng Yan, Jaideep Sengupta · Journal of Consumer Research · 2012 · 58 citations
Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept
Dengfeng Yan, Jorge Pena‐Marin · Journal of Consumer Research · 2017 · 53 citations
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