Concepedia

Mobile Conversion Analysis

Mobile Conversion Analysis is a methodological framework within conversion analysis that specifically examines user behavior and transactional outcomes in mobile digital environments, distinguishing itself by addressing the unique technical, contextual, and behavioral factors inherent to mobile device usage.

8

Publications

378

Citations

25

Authors

14

Institutions

Publications per year

2017–2026

8

Parents

Publications

8

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan, P.K. Kannan, Peter C. Verhoef et al. · Journal of Marketing · 2018 · 186 citations · Full text

, , +17

Are you still online or are you already mobile? – Predicting the path to successful conversions across different devices

Christopher Kaatz, Christian Brock, Lilli Figura · Journal of Retailing and Consumer Services · 2019 · 41 citations

, , +11

Multi-objective Grammatical Evolution of Decision Trees for Mobile Marketing user conversion prediction

Pedro José Pereira, Paulo Cortez, Rui Mendes · Expert Systems with Applications · 2020 · 40 citations

, , +13

Following the Flow: Exploring the Impact of Mobile Technology Environment on User’s Virtual Experience and Behavioral Response

Yuanhong Ma, Yunzhong Cao, Liangqiang Li et al. · Journal of theoretical and applied electronic commerce research · 2020 · 28 citations · Full text

, , +15

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Pedro R. Palos‐Sánchez, José Ramón Saura, Felipe Debasa · Mobile Information Systems · 2018 · 27 citations · Full text

, , +14

1–5 of 8

Authors

25

  1. TW
    Thorsten Wiesel

    University of Groningen, Netherlands

    1 publications · 186 citations

    1

    h-index

  2. RY
    Richard Y.K. Fung

    City University of Hong Kong, Hong Kong SAR China

    1 publications · 17 citations

    1

    h-index

  3. YM
    Yuanhong Ma

    Harbin Institute of Technology, China

    1 publications · 28 citations

    1

    h-index

  4. PR
    Pedro R. Palos‐Sánchez

    Universidad de Sevilla, Spain

    1 publications · 27 citations

    1

    h-index

  5. RM
    Rui Mendes

    University of Minho, Portugal

    1 publications · 40 citations

    1

    h-index

1–5 of 25

Institutions

14

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    17 citations

  2. Universidad Rey Juan Carlos

    Madrid, Spain

    1 h-index

    2 publications

    54 citations

  3. City University of Hong Kong

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    17 citations

  4. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    186 citations

  5. American University of Europe

    Skopje, North Macedonia

    1 h-index

    1 publications

    17 citations

  6. Ariel University

    Ariel, Israel

    1 h-index

    2 publications

    44 citations

  7. University of Delhi

    New Delhi, India

    1 h-index

    1 publications

    28 citations

  8. Xi'an Jiaotong University

    Xi'an, China

    1 h-index

    2 publications

    34 citations

1–8 of 14

Venues

  1. 1

    h-index

  2. American Journal of Software Engineering and Applications

    AJSEA · 1 publications · 17 citations

    1

    h-index

  3. Expert Systems with Applications

    1 publications · 40 citations

    1

    h-index

  4. Electronic Commerce Research and Applications

    1 publications · 22 citations

    1

    h-index

  5. Mobile Information Systems

    1 publications · 27 citations

    1

    h-index

1–5