Cross-Device Conversion Analysis is a methodological framework within conversion analysis that specifically enables the tracking, attribution, and evaluation of user conversion pathways across multiple distinct devices, distinguishing itself by addressing the fragmentation of user behavior in cross-device environments through identity resolution and session stitching techniques.
3
Publications
311
Citations
11
Authors
5
Institutions
Publications per year
2017–2026
3
Parents
Publications
3
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Evert de Haan, P.K. Kannan, Peter C. Verhoef et al. · Journal of Marketing · 2018 · 186 citations · Full text
Cross-Device Tracking: Measurement and Disclosures
Justin Brookman, Phoebe Rouge, Aaron Alva et al. · Proceedings on Privacy Enhancing Technologies · 2017 · 84 citations · Full text
1–3 of 3
Authors
11
- PC
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- PK
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- CK
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- CB
1
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- AA
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1–5 of 11
Institutions
5
Federal Trade Commission
Washington D.C., United States
1 h-index
4 publications
336 citations
University of Münster
Münster, Germany
1 h-index
1 publications
186 citations
University of Groningen
Groningen, The Netherlands
1 h-index
1 publications
186 citations
University of Rostock
Rostock, Germany
1 h-index
2 publications
82 citations
Goethe University Frankfurt
Frankfurt am Main, Germany
1 h-index
1 publications
186 citations
1–5 of 5
Venues
- Journal of Retailing and Consumer Services
1 publications · 41 citations
1
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- Proceedings on Privacy Enhancing Technologies
PoPETs · 1 publications · 84 citations
1
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- Journal of Marketing
JM · 1 publications · 186 citations
1
h-index
1–3