Concepedia

Shibo Li

SL

20

Publications

1.8K

Citations

17

H-Index

1997

Active since

Affiliations

Indiana University Bloomington(Current)

Carnegie Mellon University

Indiana University

École de management de Lyon

Shanghai University of International Business and Economics

Shibo Li is an author at Indiana University Bloomington specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessInteractive MarketingConsumer BehaviorConsumer Decision MakingDigital MarketingAdvertisingCommunication

Publications per year

1997–2025

20

Publications

20

Modeling Online Browsing and Path Analysis Using Clickstream Data

Alan L. Montgomery, Shibo Li, Kannan Srinivasan et al. · Marketing Science · 2004 · 558 citations

Engineering, Business Analytics, Web Analytics +18

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox · Journal of Marketing Research · 2005 · 246 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L. Montgomery · Journal of Marketing Research · 2011 · 150 citations

Consumer Research, Panel Data, Product Management +19

An Examination of Social Influence on Shopper Behavior Using Video Tracking Data

Xiaoling Zhang, Shibo Li, Raymond R. Burke et al. · Journal of Marketing · 2014 · 145 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Internet Auction Features as Quality Signals

Shibo Li, Kannan Srinivasan, Baohong Sun · Journal of Marketing · 2008 · 125 citations

Electronic Auction, Consumer Uncertainty, Digital Marketing +21

Rows per page

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