Concepedia

Conversion Lag Analysis

Conversion Lag Analysis is a methodological framework within conversion analysis that specifically quantifies and examines the temporal delay between user exposure to a stimulus and the subsequent occurrence of a conversion event.

2

Publications

71

Citations

4

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

4

  1. CB
    Christian Brock

    University of Rostock, Germany

    1 publications · 41 citations

    1

    h-index

  2. LF
    Lilli Figura

    University of Rostock, Germany

    1 publications · 41 citations

    1

    h-index

  3. BP
    Bernard Personnaz

    Université de Rouen Normandie, France

    1 publications · 30 citations

    1

    h-index

  4. CK
    Christopher Kaatz

    University of Rostock, Germany

    1 publications · 41 citations

    1

    h-index

1–4 of 4

Institutions

3

  1. Université Paris Cité

    Paris, France

    1 h-index

    1 publications

    30 citations

  2. Centre National pour la Recherche Scientifique et Technique (CNRST)

    Rabat, Morocco

    1 h-index

    1 publications

    30 citations

  3. University of Rostock

    Rostock, Germany

    1 h-index

    2 publications

    82 citations

1–3 of 3

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 41 citations

    1

    h-index

  2. European Journal of Social Psychology

    EJSP · 1 publications · 30 citations

    1

    h-index

1–2