Concepedia

Customer Rfm Analysis

Customer RFM Analysis is a customer segmentation methodology that distinguishes customers based on their recency, frequency, and monetary value of purchases to evaluate and predict customer behavior and lifetime value.

142

Publications

6.6K

Citations

375

Authors

167

Institutions

Publications per year

2017–2026

83

Parents

Publications

142

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Journal of Marketing Research · 2005 · 582 citations

, , +15

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Daqing Chen, Sai Laing Sain, Kun Guo · Journal of Database Marketing & Customer Strategy Management · 2012 · 245 citations · Full text

, , +17

RFM ranking – An effective approach to customer segmentation

A. Joy Christy, A. Umamakeswari, L. Priyatharsini et al. · Journal of King Saud University - Computer and Information Sciences · 2018 · 197 citations · Full text

, , +12

RFM model for customer purchase behavior using K-Means algorithm

P. Anitha, Malini M. Patil · Journal of King Saud University - Computer and Information Sciences · 2019 · 197 citations · Full text

, , +17

1–5 of 142

Authors

375

  1. YH
    Ya‐Han Hu

    National Chung Cheng University, Taiwan

    3 publications · 137 citations

    3

    h-index

  2. WC
    Wen‐Yu Chiang

    Aletheia University, Taiwan

    3 publications · 72 citations

    3

    h-index

  3. SM
    Siti Monalisa

    Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia

    3 publications · 87 citations

    3

    h-index

  4. AA
    Amir Albadvi

    Tarbiat Modares University, Iran

    2 publications · 30 citations

    2

    h-index

  5. MK
    Mahboubeh Khajvand

    K.N.Toosi University of Technology, Iran

    2 publications · 275 citations

    2

    h-index

1–5 of 375

Institutions

167

  1. K.N.Toosi University of Technology

    Tehran, Iran

    4 h-index

    9 publications

    989 citations

  2. Iran University of Science and Technology

    Tehran, Iran

    4 h-index

    10 publications

    422 citations

  3. University of Tehran

    Tehran, Iran

    3 h-index

    6 publications

    278 citations

  4. Aletheia University

    Taipei, Taiwan

    3 h-index

    3 publications

    72 citations

  5. Payame Noor University

    Tehran, Iran

    3 h-index

    3 publications

    64 citations

  6. Tarbiat Modares University

    Tehran, Iran

    3 h-index

    5 publications

    188 citations

  7. Universitas Islam Negeri Sultan Syarif Kasim Riau

    Pekanbaru, Indonesia

    3 h-index

    6 publications

    219 citations

  8. National Chung Cheng University

    Minxiong, Taiwan

    3 h-index

    8 publications

    321 citations

1–8 of 167

Venues

  1. Procedia Computer Science

    5 publications · 378 citations

    5

    h-index

  2. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 4 publications · 48 citations

    4

    h-index

  3. Kybernetes

    3 publications · 167 citations

    3

    h-index

  4. Marketing Intelligence & Planning

    3 publications · 196 citations

    3

    h-index

  5. Expert Systems with Applications

    3 publications · 565 citations

    3

    h-index

1–5