Concepedia

Risk-based Segmentation Models

Risk-Based Segmentation Models is a methodological framework in customer risk assessment that classifies customers into distinct groups based on their inherent risk profiles, differentiating itself from other segmentation approaches by prioritizing risk-related variables and predictive indicators to inform targeted risk mitigation strategies.

8

Publications

321

Citations

20

Authors

15

Institutions

Publications per year

2017–2026

1

Parents

Publications

8

The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Peter C. Verhoef, Penny Spring, Janny Hoekstra et al. · Decision Support Systems · 2003 · 128 citations

, , +16

Segmentation by Travel Related Risks: An Integrated Approach

Brent W. Ritchie, P. Monica Chien, Mona Sharifpour · Journal of Travel & Tourism Marketing · 2016 · 66 citations

, , +14

Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers

Sukanlaya Sawang, Chia-Chi Lee, Cindy Yunhsin Chou et al. · Journal of Retailing and Consumer Services · 2023 · 30 citations

, , +15

Segmenting purchasers of organisational professional services: a risk‐based approach

Vincent‐Wayne Mitchell · Journal of Services Marketing · 1998 · 29 citations

, , +8

Surrender triggers in Life Insurance: what main features affect the surrender behavior in a classical economic context ?

Xavier Milhaud, Stéphane Loisel, Véronique Maume‐Deschamps · HAL (Le Centre pour la Communication Scientifique Directe) · 2011 · 22 citations

, , +13

1–5 of 8

Authors

20

  1. SL
    Stéphane Loisel

    Université Claude Bernard Lyon 1, France

    2 publications · 36 citations

    2

    h-index

  2. XM
    Xavier Milhaud

    Université Claude Bernard Lyon 1, France

    2 publications · 36 citations

    2

    h-index

  3. NV
    Nanjangud Vishwanath Vighnesh

    Queensland University of Technology, Australia

    1 publications · 30 citations

    1

    h-index

  4. CY
    Cindy Yunhsin Chou

    Yuan Ze University, Taiwan

    1 publications · 30 citations

    1

    h-index

  5. PH
    Payam Hanafizadeh

    Allameh Tabataba'i University, Iran

    1 publications · 19 citations

    1

    h-index

1–5 of 20

Institutions

15

  1. Indian Institute of Management Bangalore

    Bengaluru, India

    1 h-index

    2 publications

    60 citations

  2. Allameh Tabataba'i University

    Tehran, Iran

    1 h-index

    2 publications

    38 citations

  3. Russian State Agrarian Correspondence University

    Balashikha, Russia

    1 h-index

    1 publications

    66 citations

  4. ETH Zurich

    Zurich, Switzerland

    1 h-index

    1 publications

    13 citations

  5. University of Groningen

    Groningen, The Netherlands

    1 h-index

    3 publications

    384 citations

  6. University of Manchester

    Manchester, United Kingdom

    1 h-index

    1 publications

    29 citations

  7. National Chengchi University

    Taipei, Taiwan

    1 h-index

    1 publications

    30 citations

  8. Manchester School of Architecture

    Manchester, United Kingdom

    1 h-index

    1 publications

    29 citations

1–8 of 15

Venues

  1. Decision Support Systems

    1 publications · 128 citations

    1

    h-index

  2. Journal of Retailing and Consumer Services

    1 publications · 30 citations

    1

    h-index

  3. Journal of Services Marketing

    1 publications · 29 citations

    1

    h-index

  4. Scandinavian Journal of Rheumatology

    1 publications · 14 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 13 citations

    1

    h-index

1–5