Concepedia

Customer Base Segmentation

Customer Base Segmentation is a firmographic segmentation method that classifies customers into distinct groups based on shared organizational characteristics such as industry, company size, revenue, or geographic location to enable targeted business strategies.

108

Publications

12.1K

Citations

271

Authors

173

Institutions

Publications per year

2017–2026

31

Parents

Publications

108

The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 4.1K citations

, , +16

The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 2K citations

, , +16

Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Wouter Buckinx, Dirk Van den Poel · European Journal of Operational Research · 2004 · 418 citations

, , +16

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman et al. · Journal of Service Research · 2002 · 259 citations

, , +14

Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Markus Wübben, Florian von Wangenheim · Journal of Marketing · 2008 · 201 citations · Full text

, , +11

1–5 of 108

Authors

271

  1. EG
    Ellen Garbarino

    The University of Sydney, Australia

    2 publications · 6.1K citations

    2

    h-index

  2. TJ
    Tianyi Jiang

    New York University, United States

    2 publications · 80 citations

    2

    h-index

  3. MW
    Markus Wübben

    Technical University of Munich, Germany

    2 publications · 311 citations

    2

    h-index

  4. MN
    Mehrbakhsh Nilashi

    University of Technology Malaysia, Malaysia

    2 publications · 124 citations

    2

    h-index

  5. FG
    Fahad Ghabban

    Taibah University, Saudi Arabia

    2 publications · 124 citations

    2

    h-index

1–5 of 271

Institutions

173

  1. University of Miami

    Coral Gables, United States

    3 h-index

    3 publications

    6.4K citations

  2. Chaoyang University of Technology

    Taichung, Taiwan

    2 h-index

    2 publications

    160 citations

  3. Taibah University

    Medina, Saudi Arabia

    2 h-index

    2 publications

    124 citations

  4. University of Stirling

    Stirling, United Kingdom

    2 h-index

    2 publications

    123 citations

  5. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    39 citations

  6. Baruch College

    New York, United States

    2 h-index

    2 publications

    6.1K citations

  7. Indiana University Bloomington

    Bloomington, United States

    2 h-index

    3 publications

    63 citations

  8. Technical University of Munich

    Munich, Germany

    2 h-index

    4 publications

    622 citations

1–8 of 173

Venues

  1. Expert Systems with Applications

    6 publications · 517 citations

    6

    h-index

  2. International Journal of Research in Marketing

    IJRM · 4 publications · 277 citations

    4

    h-index

  3. Journal of Marketing

    JM · 4 publications · 6.4K citations

    4

    h-index

  4. Marketing Intelligence & Planning

    3 publications · 122 citations

    3

    h-index

  5. European Journal of Operational Research

    3 publications · 536 citations

    3

    h-index

1–5