Florian von Wangenheim

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

Jürgen Kai‐Uwe Brock, Florian von Wangenheim · California Management Review · 2019 · 570 citations

Business, Leadership, Management Information Systems +10

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh et al. · Journal of Interactive Marketing · 2020 · 461 citations · Full text

Computing, Marketing, Marketing Management +17

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

Florian von Wangenheim, Tomás Bayón · Journal of the Academy of Marketing Science · 2007 · 348 citations

Business, Marketing, Marketing Management +12

High Tech and High Touch

Nancy V. Wünderlich, Florian von Wangenheim, Mary Jo Bitner · Journal of Service Research · 2012 · 326 citations

Arts, Innovation Management, Management Information Systems +11

The effect of word of mouth on services switching

Florian von Wangenheim, Tomás Bayón · European Journal of Marketing · 2004 · 300 citations

Business, Marketing, Marketing Management +17