Jürgen Kai‐Uwe Brock

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

Jürgen Kai‐Uwe Brock, Florian von Wangenheim · California Management Review · 2019 · 570 citations

Business, Leadership, Management Information Systems +10

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh et al. · Journal of Interactive Marketing · 2020 · 461 citations · Full text

Computing, Marketing, Marketing Management +17

The drop and collect survey among industrial populations: theory and empirical evidence

Kevin Ibeh, Jürgen Kai‐Uwe Brock, Yu Josephine Zhou · Industrial Marketing Management · 2004 · 128 citations

Social Sciences, Economics, Industrial Organization +6

One-Voice Strategy for Customer Engagement

Jagdip Singh, Satish Nambisan, R. Gary Bridge et al. · Journal of Service Research · 2020 · 75 citations

Business, Marketing, Strategic Management +16

Marketspace and the Internationalisation Process of the Small Firm

Maureen Berry, Jürgen Kai‐Uwe Brock · Journal of International Entrepreneurship · 2004 · 73 citations

Business, International Business, International Management +14