R. Gary Bridge

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Publications

Citations

H-Index

Active since

2020

Affiliations

Case Western Reserve University(Current)

R. Gary Bridge is an author at Case Western Reserve University specializing in marketing strategy, customer service management, and customer journey analysis.

Publications per year

2020–2023

Publications

One-Voice Strategy for Customer Engagement

Jagdip Singh, Satish Nambisan, R. Gary Bridge et al. · Journal of Service Research · 2020 · 75 citations

Business, Marketing, Strategic Management +16

Interfaces, Interactions, Time, and the Frontline Nexus: Foundational Constructs and Focus for the Field of Organizational Frontlines

Jagdip Singh, R. Gary Bridge · Journal of Service Research · 2023 · 17 citations · Full text

Management, Organization Studies, Organizational Behavior +6

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