Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Random Forests

Leo Breiman · Machine Learning · 2001 · 126.2K citations · Full text

SMOTE: Synthetic Minority Over-sampling Technique

Nitesh V. Chawla, Kevin W. Bowyer, Lawrence Hall et al. · Journal of Artificial Intelligence Research · 2002 · 31.2K citations · Full text

Computing, Computer Science, Data Science +12

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Bagging Predictors

Leo Breiman · Machine Learning · 1996 · 17K citations · Full text

Bagging predictors

Leo Breiman · Machine Learning · 1996 · 16.4K citations · Full text