Concepedia

Wouter Buckinx

WB

8

Publications

930

Citations

8

H-Index

2003

Active since

Affiliations

Ghent University(Current)

Transnational University Limburg

Wouter Buckinx is an author at Ghent University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchBusiness AnalyticsBusinessData SciencePredictive AnalyticsCustomer SatisfactionInteractive MarketingStatistics

Publications per year

2003–2011

8

Publications

8

Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Wouter Buckinx, Dirk Van den Poel · European Journal of Operational Research · 2004 · 412 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +11

Predicting online-purchasing behaviour

Dirk Van den Poel, Wouter Buckinx · European Journal of Operational Research · 2004 · 265 citations

Online Customer Behavior, Digital Marketing, Interactive Marketing +9

Predicting customer loyalty using the internal transactional database

Wouter Buckinx, Geert Verstraeten, Dirk Van den Poel · Expert Systems with Applications · 2005 · 81 citations

Customer Satisfaction, Data Science, Customer Profiling +7

Predicting Online Purchasing Behavior

Wouter Buckinx, Dirk Van den Poel · RePEc: Research Papers in Economics · 2003 · 50 citations

Customer-adapted coupon targeting using feature selection☆

Wouter Buckinx, Elke Moons, Dirk Van den Poel et al. · Expert Systems with Applications · 2003 · 49 citations

Customer Profiling, Predictive Analytics, Management +4

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