Customer-adapted coupon targeting using feature selection☆

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Consumer Research, Brand Strategy, Value-conscious Consumer +19

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 942 citations

Reference Price Model, Brand Strategy, Consumer Research +17

On the Interpretation of Discriminant Analysis

Donald G. Morrison · Journal of Marketing Research · 1969 · 577 citations

Linear Discriminant Analysis, Engineering, ” Computer Programs +12

Reference Effects of Price and Promotion on Brand Choice Behavior

James M. Lattin, Randolph E. Bucklin · Journal of Marketing Research · 1989 · 448 citations

Future Activi, Customer Satisfaction, Economics +12

The Decomposition of Promotional Response: An Empirical Generalization

David Bell, Jeongwen Chiang, Vineet Padmanabhan · Marketing Science · 1999 · 429 citations

Customer Satisfaction, Consumer Uncertainty, Empirical Generalization +19