Concepedia

Coupon Targeting

Coupon Targeting is a retail targeting method that involves the strategic distribution of coupons to specific consumer segments based on behavioral, demographic, or transactional data to maximize redemption rates and influence purchasing behavior.

37

Publications

2.1K

Citations

101

Authors

63

Institutions

Publications per year

2017–2026

16

Parents

Publications

37

Competitive Coupon Targeting

Greg Shaffer, ZHI-QIANG ZHANG · Marketing Science · 1995 · 406 citations

, , +16

Social coupons as a marketing strategy: a multifaceted perspective

V. Kumar, Bharath Rajan · Journal of the Academy of Marketing Science · 2011 · 143 citations

, , +16

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava · Journal of Marketing Research · 1997 · 111 citations

, , +13

Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector

Nizar Souiden, Walid Chaouali, Mona Baccouche · Journal of Retailing and Consumer Services · 2018 · 101 citations

, , +14

Stochastic low-carbon scheduling with carbon capture power plants and coupon-based demand response

Xue Li, Rufeng Zhang, Linquan Bai et al. · Applied Energy · 2017 · 95 citations

, , +15

1–5 of 37

Authors

101

  1. AG
    Anindya Ghose

    New York University, United States

    3 publications · 179 citations

    3

    h-index

  2. RC
    Ram C. Rao

    The University of Texas at Dallas, United States

    2 publications · 32 citations

    2

    h-index

  3. KB
    Kapil Bawa

    New York University, United States

    2 publications · 170 citations

    2

    h-index

  4. DM
    Dominik Molitor

    Fordham University, United States

    2 publications · 99 citations

    2

    h-index

  5. RK
    Rajendra K. Srivastava

    The University of Texas at Austin, United States

    2 publications · 170 citations

    2

    h-index

1–5 of 101

Institutions

63

  1. New York University

    New York, United States

    5 h-index

    8 publications

    469 citations

  2. Transnational University Limburg

    Diepenbeek, Belgium

    2 h-index

    4 publications

    134 citations

  3. Fordham University

    New York, United States

    2 h-index

    2 publications

    99 citations

  4. Ghent University

    Ghent, Belgium

    2 h-index

    4 publications

    134 citations

  5. Ludwig-Maximilians-Universität München

    Munich, Germany

    2 h-index

    5 publications

    235 citations

  6. Université Laval

    Québec, Canada

    2 h-index

    6 publications

    258 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    26 citations

  8. Tufts University

    Medford, United States

    1 h-index

    1 publications

    32 citations

1–8 of 63

Venues

  1. Journal of Marketing Research

    6 publications · 304 citations

    6

    h-index

  2. Journal of Retailing and Consumer Services

    5 publications · 228 citations

    5

    h-index

  3. Journal of Retailing

    3 publications · 96 citations

    3

    h-index

  4. Journal of the Academy of Marketing Science

    2 publications · 220 citations

    2

    h-index

  5. Marketing Science

    2 publications · 480 citations

    2

    h-index

1–5