Retail Targeting

Retail Targeting is a strategic marketing process within retail management that identifies and focuses resources on specific consumer segments or geographic locations to optimize store performance, customer engagement, and sales outcomes through tailored merchandising, pricing, and promotional tactics.

Publications

2.4K

Citations

122

Authors

Institutions

Publications per year

2017–2026

Parents

Retail Marketing

Children

Assortment TargetingCoupon TargetingCustomer Retention TargetingLocation-based TargetingNeed-based TargetingOffer TargetingOmnichannel TargetingPromotion TargetingPurchase Intention Modeling

Publications

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations

Business, Marketing, Marketing Management +11

Profiling later aged female teens: mall shopping behavior and clothing choice

Susan Taylor, Robert M. Cosenza · Journal of Consumer Marketing · 2002 · 198 citations

Business, Marketing, Marketing Management +14

Mobile Targeting Using Customer Trajectory Patterns

Anindya Ghose, Beibei Li, Siyuan Liu · Management Science · 2019 · 157 citations

Business, Marketing, Marketing Management +17

The Impact of Targeting Technology on Advertising Markets and Media Competition

Susan Athey, Joshua S. Gans · American Economic Review · 2010 · 119 citations · Full text

Business, Economics, Marketing +16

Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently

Lisa Henriksen, Ellen C. Feighery, Nina C. Schleicher et al. · Tobacco Control · 2004 · 118 citations · Full text

Business, Health Behavior, Marketing +13

1–5 of 50

Authors

122

XL
Xueming Luo
Temple University, United States
3 publications · 144 citations
3
h-index
NM
Nathan M. Fong
Temple University, United States
3 publications · 113 citations
3
h-index
WB
Wouter Buckinx
Ghent University, Belgium
2 publications · 67 citations
2
h-index
JS
Joshua S. Gans
University of Toronto, Canada
2 publications · 152 citations
2
h-index
GW
Geert Wets
Hasselt University, Belgium
2 publications · 67 citations
2
h-index

1–5 of 122

Institutions

1–8 of 80

Venues

SSRN Electronic Journal
Repository · 5 publications · 119 citations
5
h-index
Management Science
3 publications · 233 citations
3
h-index
Journal of Consumer Marketing
2 publications · 245 citations
2
h-index
Journal of Retailing and Consumer Services
2 publications · 77 citations
2
h-index
The International Review of Retail Distribution and Consumer Research
2 publications · 46 citations
2
h-index

1–5