Concepedia

Location-based Targeting

Location-Based Targeting is a retail targeting strategy that belongs to the class of consumer engagement methods, specifically distinguished by its use of geographic data and real-time location signals to deliver personalized marketing content or services to individuals based on their physical proximity to specific locations.

25

Publications

1.8K

Citations

70

Authors

37

Institutions

Publications per year

2017–2026

9

Parents

Publications

25

Corporate social performance, analyst stock recommendations, and firm future returns

Xueming Luo, Heli Wang, Sascha Raithel et al. · Strategic Management Journal · 2013 · 517 citations

, , +17

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Nathan M. Fong, Zheng Fang, Xueming Luo · Journal of Marketing Research · 2015 · 322 citations

, , +17

Neuronavigation maximizes accuracy and precision in TMS positioning: Evidence from 11,230 distance, angle, and electric field modeling measurements

Kevin A. Caulfield, Holly H Fleischmann, Claire Cox et al. · Brain stimulation · 2022 · 132 citations · Full text

, , +13

Building a targeted mobile advertising system for location-based services

Kai Li, Timon C. Du · Decision Support Systems · 2012 · 128 citations

, , +14

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, P.E. Ketelaar, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2021 · 86 citations · Full text

, , +17

1–5 of 25

Authors

70

  1. XL
    Xueming Luo

    Temple University, United States

    4 publications · 878 citations

    4

    h-index

  2. QZ
    Qinqin Zheng

    Fudan University, China

    2 publications · 543 citations

    2

    h-index

  3. NM
    Nathan M. Fong

    Temple University, United States

    2 publications · 335 citations

    2

    h-index

  4. SF
    Stefan F. Bernritter

    University of Amsterdam, Netherlands

    2 publications · 145 citations

    2

    h-index

  5. ZF
    Zheng Fang

    Sichuan University, China

    2 publications · 335 citations

    2

    h-index

1–5 of 70

Institutions

37

  1. Temple University

    Philadelphia, United States

    4 h-index

    6 publications

    1.2K citations

  2. Ludwig-Maximilians-Universität München

    Munich, Germany

    4 h-index

    5 publications

    582 citations

  3. Fudan University

    Shanghai, China

    3 h-index

    5 publications

    660 citations

  4. Radboud University Nijmegen

    Nijmegen, The Netherlands

    2 h-index

    6 publications

    381 citations

  5. Fordham University

    New York, United States

    2 h-index

    2 publications

    26 citations

  6. Temple College

    Temple, United States

    2 h-index

    2 publications

    39 citations

  7. Sichuan University

    Chengdu, China

    2 h-index

    2 publications

    335 citations

  8. Xi'an Jiaotong University

    Xi'an, China

    1 h-index

    1 publications

    25 citations

1–8 of 37

Venues

  1. Decision Support Systems

    2 publications · 167 citations

    2

    h-index

  2. arXiv (Cornell University)

    Repository · 1 publications · 35 citations

    1

    h-index

  3. Journal of the Academy of Marketing Science

    1 publications · 86 citations

    1

    h-index

  4. 1

    h-index

  5. Review of Agricultural Economics

    RAE · 1 publications · 14 citations

    1

    h-index

1–5