Statistics
Publications
18
Citations
1K
H-Index
15
Active since
2005
Kai Li is an author at Nankai University specializing in management, marketing, and interactive marketing.
Publications per year
2005–2023
18
18
How does media richness contribute to customer loyalty to mobile instant messaging?
Fan‐Chen Tseng, T.C.E. Cheng, Kai Li et al. · Internet Research · 2017 · 95 citations
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